Our Story

Our Story

The White Company was originally started in 2017 by Elizabeth White and a core team of specialists in luxury goods and financial technology. The initial business focus was to provide the opportunity for clients holding cryptocurrency wealth to purchase luxury goods without giving up their desire for privacy. Combining our experience, knowledge, and connections, the team at The White Company brings together the world of fine art, jewelry, luxury automobiles and more to their client’s fingertips.

As the business grew, it became evident to the team that there was a tremendous need for asset management and payment facilitation in cryptocurrency. The need was not being fulfilled by the industry and the White Company was determined to create a solution.

In Q4 2017, The White Company launched asset management services, in partnership with Apis Capital Management, a financial management firm focused on the cryptocurrency markets.  The focus is to assist clients trading in and out of cryptocurrency holdings through various exchanges, as well as conduct proprietary trading and marketing making activities.

Meet the Team

Elizabeth White

Founder & CEO

Ms. White has worked with luxury brands around the world from the LVMH group to Formula 1 and McLaren Automotive over 12 years,. She is a “White Knight” in the space focused on being an advocate for greater trust for the crypto community-at-large and has been dubbed the “founding father of luxurious crypto concierge service”. Her experience includes buying, selling and promoting fine art and luxury automobiles. She is  a graduate of NYU Stern School of Business.

She is the founder of the automotive social media community @ItsWhiteNoise, drives in rally events including the Gumball 3000 and The Mille Miglia as well as documents her experiences while Publisher of Speedhunters.com.

Edgar Radjabli

Finance and Operations Manager

Dr. Radjabli currently serves as the Managing partner of Apis Capital Management, directing the overall investment strategy of the firm, and managing daily trading operations. He has 15 years of professional trading experience and holds a Series 3 Futures License from the CFTC/NFA. Dr. Radjabli has served as a strategic finance advisor for several technology companies including: Grocery Key, Flurry and Sirona Dental CEREC Division. He is a graduate of the University of Virginia School of Commerce.

Biagio Goetzke

Creative Director

Mr. Goetzke has has spearheaded the advertising visions for several of America’s most powerful

entertainment, electronics, gaming, and luxury brands as Founder and CEO of the digital production agency Modstar where he received a Webby nomination. He has 15 years of experience leading teams working with some of the world’s savviest brands including HBO, Warner Brothers, NBA, Cirque du Soleil, Disney, Motorola, EA, and Louis Vuitton. He holds a degree in Mechanical Engineering from The Cooper Union for the Advancement of Arts in Sciences

Ben Sauter

Of Counsel – Kobre & Kim LLP

Mr. Sauter regularly represents clients involved in digital currency disputes. Leading legal and business publications frequently quote Mr. Sauter as a thought leader on digital currency regulation.

He is a member of the Digital Currency & Ledger Defense Coalition. Prior to joining Kobre & Kim, Mr. Sauter practiced with Cleary Gottlieb Steen & Hamilton LLP, where he focused on complex regulatory and commercial litigation. He clerked for Judge Fortunato P. Benavides in the U.S. Court of Appeals for the Fifth Circuit and for Chief Judge Sarah S. Vance in the U.S. District Court for the Eastern District of Louisiana. He received his J.D. cum laude from Harvard Law School.

Dave McGill

Of Counsel – Kobre & Kim LLP

Mr. McGill is a versatile litigator and investigator whose practice resides at the intersection of finance and technology. Mr. McGill frequently acts as lead counsel for companies and individuals involved in complex disputes, often with significant regulatory implications.

Prior to joining Kobre & Kim, Mr. McGill practiced at Mayer Brown LLP, representing clients in complex civil litigation, intellectual property disputes and financial products arbitrations.

Kevin McLaughlin, Bo Park, Sam Eisele & Kelsey Karlstrand

Public Relations- ICR

ICR has risen to the top ranks of strategic communications and advisory firms on the strength of experience and relationships. Many on the ICR team have worked in senior positions on Wall Street while other team members came up through careers in journalism and communications.

Natalie White

Client Relations

Miss White is a leader in female empowerment and self-affirmation through art. She also works in activations for women’s rights including “Natalie White for Equal Rights” promoting the fight for inclusion of the equal rights amendment to the constitution.

David Berger


David is a seasoned technologist with extensive experience in high-end multimedia, enterprise systems, and mobile application development ranging from iOS development to Mobile/Social content delivery. He is the CTO at Integra Ledger, a Permissioned Blockchain for the Global Legal Industry. At Integra, he oversees all technology development and technical operations.  In addition to his operational role, he also functions as the company’s chief architect, exploring new tools and technologies, and developing prototypes for new uses of Blockchain in Law.

David has founded a few companies and has worked in companies ranging from small startups to large public companies including SciMedMedia, The Princeton Review, and IGT. He holds a degree in Physical Sciences from Harvard University.

Elizabeth Shiell Fekkai

Art Advisor

Ms. Fekkai is renowned art dealer who has been working in the world of art and consulting in NYC over 30 years. She served as the director of the Elmerside Gallery, NY and London from 1982 to 1984. Elizabeth went on to form Hudson & Shiell Fine Art, Inc in 1985 dealing primarily with French Impressionism and European Modernism. She is currently operating under ESF Fine Art, her own private art dealing and consulting powerhouse.  ESF Fine Art specializes in emerging and secondary market

John Perry Barlow (dec.)


John was an American poet and essayist, a cattle rancher, and a cyberlibertarian, political activist who had been associated with both the Democratic and Republican parties. He was also a lyricist for the Grateful Dead and a founding member of the Electronic Frontier Foundation and the Freedom of the Press Foundation. He was Fellow Emeritus at Harvard University’s Berkman Center for Internet and Society