The White Company was originally started in 2017 by Elizabeth White and a core team of specialists in luxury goods and financial technology. The initial business focus was to provide the opportunity for clients holding cryptocurrency wealth to purchase luxury goods without giving up their desire for privacy. Combining our experience, knowledge, and connections, the team at The White Company brings together the world of fine art, jewelry, luxury automobiles and more to their client’s fingertips.
As the business grew, it became evident to the team that there was a tremendous need for asset management and payment facilitation in cryptocurrency. The need was not being fulfilled by the industry and the White Company was determined to create a solution.
In Q4 2017, The White Company launched asset management services, in partnership with Apis Capital Management, a financial management firm focused on the cryptocurrency markets. The focus is to assist clients trading in and out of cryptocurrency holdings through various exchanges, as well as conduct proprietary trading and marketing making activities.