Our Story

The White Company was started to provide the opportunity for clients who hold wealth in cryptocurrencies to purchase luxury goods without giving up their desire for anonymity. Combining our experience, knowledge, and connections, the team at The White Company brings together the world of fine art, jewelry, luxury automobiles and more to their client’s fingertips.

In addition to our consumer facing luxury business, The White Company is actively involved in cryptocurrency mining, trading, investing, market making activities on various exchanges and capital services. We work in conjunction with our investment management partner, Apis Capital Management.

Meet the Team


Elizabeth White

Founder & CEO

Elizabeth has worked with luxury brands around the world for over 12 years, from the LVMH group to Formula 1 and McLaren Automotive. She has interviewed World Champion race car drivers, auto executives and designers as well as testing new vehicles and designing in game features for Need 4 Speed as publisher of Speedhunters.com. Her experience includes buying, selling and promoting fine art and luxury automobiles. She drives in many automotive rally events including Gumball 3000 and The Mille Miglia to name a few. She is the founder of the automotive social media community @ItsWhiteNoise.

Elizabeth Shiell Fekkai

Art Advisor

Elizabeth Shiell Fekkai, renowned art dealer, has been working in the world of art and consulting in NYC over 30 years. She studied design and business at Georgia Tech. She served as the director of the Elmerside Gallery, NY and London from 1982 to 1984. Elizabeth went on to form Hudson & Shiell Fine Art, Inc in 1985 dealing primarily with French Impressionism and European Modern. She has been operating under ESF Fine Art, her own private art dealing and consulting powerhouse.  ESF Fine Art specializes in emerging and secondary markets.

Natalie White

Media Relations

Natalie White is a provocative and progressive feminist artist, best known for her self-portrait work with giant polaroid photography, and her contributions as a “muse” to the work of many of today’s art and fashion luminaries. Natalie first gained attention internationally as a young model, featured on the covers of numerous European magazines, also notably the first American ever featured in French Playboy. In 2013, at the “Who shot Natalie White” show, amidst a retrospective of 25 different artists for whom she has been a muse, Natalie debuted herself as a solo artist. Through this series of double exposed giant polaroid nudes, she re-defined herself as “her own muse.”

As a leader in female empowerment and self-affirmation through art, Natalie also works in activations for women’s rights. She has performed at the “Art Basel Miami women in art benefit” in collaboration with the Brooklyn Museum’s Elizabeth Sackler center, as well as the “Natalie White for Equal Rights” show at The Hole, New York – a follow up to which will happen in early 2018, promoting the fight for inclusion of the equal rights amendment to the constitution, through her website: http://nataliewhiteforequalrights.org/